Strategies for Behaviour Change

Course objectives: 

Understanding how people make decisions and act on them lies at the heart of many development initiatives. This course introduces participants to key frameworks used for actively integrating behaviour change outcomes into development interventions. They explore the ethical dimensions of behavioural science approaches, and deepen their understanding of how social norms change.

Participants will also learn the principles of effective social and behaviour change communication strategies, and gain insights on the role of media in designing effective behaviour change interventions.
 

Key topics:

• Being human – Biases, preferences and heuristics
• Theories and models of behaviour change
• Designing behaviour change interventions and measuring norm change
• Ethical concerns and limitations of behaviour change approaches

Duration: 16/12 – 18/12/2025

Teaching format: Classroom

ECTS points: 2

Examination: An assignment will be distributed and completed during the course

Course fee: CHF 570

Lecturers: 

• Shruti Patel, NADEL
• Guest lecturers

For more information please visit nadel.ethz.ch

Registration starts 2nd of June 2025.

Photo credit: Pexels/Roman Odintsov